The customer foresight territory
- Customer foresight is a relatively new research field. We introduce the customer foresight territory by discussing it localization between customer research and foresight research. For this purposse, we look at a variety of methods that help to understand customers and future realities. On this basis we provide an overwiew of customer foresight methods and outline an ideal-typical research journey.
Author of HS Reutlingen | Schwarz, Jan Oliver |
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URL: | https://projectdesignmanagement.com.br/produto/the-customer-foresight-territory/ |
ISSN: | 1807-8095 |
Erschienen in: | MundoPM |
Place of publication: | Sao Paolo |
Document Type: | Journal article |
Language: | English |
Publication year: | 2020 |
Page Number: | 10 |
First Page: | 68 |
Last Page: | 77 |
DDC classes: | 330 Wirtschaft |
Open access?: | Nein |