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Fashion and film : moving images and consumer behavior

  • This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Films can be used in various forms by fashion businesses in traditional media like cinema or TV and in modern forms like in social media or moving images in high street stores. The book provides a data-oriented analysis of the state-of-the-art with certain future outlooks. Additional areas of covering fashion in moving images, such as ‘fashion company identity films’ or ‘fashion and music videos’ are covered in order to get a more complete analysis from a consumer influenced perspective.

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Metadaten
Editor of HS Reutlingen:Bug, Peter
DOI:https://doi.org/10.1007/978-981-13-9542-0
ISBN:978-981-13-9542-0
ISSN:2366-8776
Publisher:Springer
Place of publication:Singapore
Editor:Peter Bug
Document Type:Anthology
Language:English
Year of Publication:2020
Tag:Handel; Mode; Video; fashion film; fashion moving images; fashion retail media; fashion retail social media; retail film
Pagenumber:301
Catalogue entry:Im Katalog der Hochschule Reutlingen ansehen
Dewey Decimal Classification:330 Wirtschaft
380 Handel, Kommunikation, Verkehr
Open Access:Nein
Licence (German):License Logo  Lizenzbedingungen Springer