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Current research on electronic word-of- mouth communication: literature analysis and further research directions

  • Electronic word-of-mouth (eWoM) communication has received a lot of attention from the academic community. As multiple research papers focus on specific facets of eWoM, there is a need to integrate current research results systematically. Thus, this paper presents a scientific literature analysis in order to determine the current state-of-the-art in the field of eWoM.

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Metadaten
Name:Rossmann, Alexander; Wilke, Tim; Kabaoglu, Hüseyin
Erschienen in:AMA Winter Educators' Conference proceedings
Publisher:American Marketing Assoc.
Place of publication:Chicago, Ill.
Document Type:Article
Language:English
Year of Publication:2017
Tag:communication; eWoM; electronic word-of-mouth; literature analysis
Volume:28
Pagenumber:10
First Page:D-10
Last Page:D-19
Dewey Decimal Classification:380 Handel, Kommunikation, Verkehr
Open Access:Nein