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How big old companies navigate digital transformation

  • New digital technologies present both game-changing opportunities for—and existential threats to—companies whose success was built in the pre-digital economy. This article describes our findings from a study of 25 companies that were embarking on digital transformation journeys. We identified two digital strategies—customer engagement and digitized solutions—that provide direction for a digital transformation. Two technology-enabled assets are essential for executing those strategies: an operational backbone and a digital services platform. We describe how a big old company can combine these elements to navigate its digital transformation.

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Metadaten
Name:Mocker, Martin
URN:urn:nbn:de:bsz:rt2-opus4-15016
URL:http://misqe.org/ojs2/index.php/misqe/article/view/783
ISSN:1540-1960
Erschienen in:MIS quarterly executive
Publisher:The Kelley School of Business, Indiana University
Place of publication:Bloomington, Ind.
Document Type:Article
Language:English
Year of Publication:2017
Volume:16
Issue:3
Pagenumber:17
First Page:197
Last Page:213
Dewey Decimal Classification:004 Informatik
Open Access:Ja
Licence (German):License Logo  Open Access