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How companies use digital technologies to enhance customer offerings - summary of survey findings

  • Digital technologies are transforming how companies do business. Social, mobile, analytics, cloud, and the Internet of Things - which together we refer to as SMACIT - along with artificial intelligence, blockchain, and an ongoing procession of new technologies create new capabilities : specifically, ubiquitous data, unlimited connectivity, and massive, affordable processing power.

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Metadaten
Name:Mocker, Martin
URL:https://cisr.mit.edu/publication/MIT_CISRwp434_Designed4DigitalSurveyReport_MockerRossBeath
Erschienen in:Working papers / Center for Information Systems Research
Publisher:Center for Information Systems Research
Place of publication:Cambridge, MA
Document Type:Article
Language:English
Year of Publication:2019
Creating Corporation:Center for Information Systems Research
Issue:434
Pagenumber:14
First Page:1
Last Page:14
Dewey Decimal Classification:650 Management
Open Access:Nein