Volltext-Downloads (blau) und Frontdoor-Views (grau)
The search result changed since you submitted your search request. Documents might be displayed in a different sort order.
  • search hit 3 of 8
Back to Result List

Machine learning in marketing: a systematic literature and text mining research

  • This study presents the structure and orientation of current research on machine learning in the marketing discipline and serves as a framework for further research.

Download full text files

  • 3451.pdf
    eng

Export metadata

Additional Services

Search Google Scholar

Statistics

frontdoor_oas
Metadaten
Author of HS ReutlingenRossmann, Alexander; Bozkurt, Yusuf; Heinz, Alexander
URL:https://ama.marketing/Winter21proceedings
URL:https://www.ama.org/events/conference/2021-ama-winter-academic-conference/
ISBN:978-0-87757-009-7
Erschienen in:2021 AMA Winter Academic Conference : the human side of marketing in an age of digital transformation, 17-19 February 2021, virtual, proceedings
Publisher:American Marketing Association
Place of publication:Chicago, Illinois
Editor:Alan Malter, Stacey Menzel Baker, Subin Im
Document Type:Conference proceeding
Language:English
Publication year:2021
Tag:artificial intelligence; literature review; machine learning; text mining
Volume:32
Page Number:3
First Page:834
Last Page:836
DDC classes:650 Management
Open access?:Nein