Machine learning in marketing: a systematic literature and text mining research
- This study presents the structure and orientation of current research on machine learning in the marketing discipline and serves as a framework for further research.
Author of HS Reutlingen | Rossmann, Alexander; Bozkurt, Yusuf; Heinz, Alexander |
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URL: | https://ama.marketing/Winter21proceedings |
URL: | https://www.ama.org/events/conference/2021-ama-winter-academic-conference/ |
ISBN: | 978-0-87757-009-7 |
Erschienen in: | 2021 AMA Winter Academic Conference : the human side of marketing in an age of digital transformation, 17-19 February 2021, virtual, proceedings |
Publisher: | American Marketing Association |
Place of publication: | Chicago, Illinois |
Editor: | Alan Malter, Stacey Menzel Baker, Subin Im |
Document Type: | Conference proceeding |
Language: | English |
Publication year: | 2021 |
Tag: | artificial intelligence; literature review; machine learning; text mining |
Volume: | 32 |
Page Number: | 3 |
First Page: | 834 |
Last Page: | 836 |
DDC classes: | 650 Management |
Open access?: | Nein |