The customer foresight territory
- Customer foresight is a relatively new research field. We introduce the customer foresight territory by discussing its localization between customer research and foresight research. For this purpose, we look at a variety of methods that help to understand customers and future realities. On this basis we provide an overview of customer foresight methods and outline an ideal-typical research journey.
| Author of HS Reutlingen | Schwarz, Jan Oliver |
|---|---|
| URL: | http://www.redi-bw.de/db/ebsco.php/search.ebscohost.com/login.aspx%3fdirect%3dtrue%26db%3dbsu%26AN%3d143475487%26site%3dehost-live |
| ISSN: | 1865-6544 |
| Erschienen in: | Marketing review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis |
| Publisher: | Thexis Verlag |
| Place of publication: | St. Gallen |
| Document Type: | Article |
| Language: | English |
| Year of Publication: | 2020 |
| Issue: | 3 |
| Page Number: | 8 |
| First Page: | 12 |
| Last Page: | 19 |
| PPN: | Im Katalog der Hochschule Reutlingen ansehen |
| DDC classes: | 330 Wirtschaft |
| Open Access?: | Nein |
