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Architecting a digital transformation at Royal Philips

  • To deliver on a digital value proposition, companies must fundamentally re-architect. In other words, they must redesign their processes, systems, roles, data, and habits to allow them to iteratively create, enhance, an replace digital offerings. This briefing examines how Royal Philips is transforming its value proposition - and its entire company - to seize the opportunities presented by digital technologies.

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Metadaten
Author of HS ReutlingenMocker, Martin
URL:http://cisr.mit.edu/blog/documents/2018/01/18/2018_0101_philipsdigitaltransformation_rossmockervanzoelen.pdf/
Erschienen in:CISR research briefing
Publisher:MIT Center for Information Systems Research
Place of publication:Cambridge, MA
Document Type:Journal article
Language:English
Publication year:2018
Volume:18
Issue:1
Page Number:4
First Page:1
Last Page:4
DDC classes:650 Management
Open access?:Nein