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How companies use digital technologies to enhance customer offerings - summary of survey findings

  • Digital technologies are transforming how companies do business. Social, mobile, analytics, cloud, and the Internet of Things - which together we refer to as SMACIT - along with artificial intelligence, blockchain, and an ongoing procession of new technologies create new capabilities : specifically, ubiquitous data, unlimited connectivity, and massive, affordable processing power.

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Metadaten
Author of HS ReutlingenMocker, Martin
URL:https://cisr.mit.edu/publication/MIT_CISRwp434_Designed4DigitalSurveyReport_MockerRossBeath
Erschienen in:Working papers / Center for Information Systems Research
Publisher:Center for Information Systems Research
Place of publication:Cambridge, MA
Document Type:Journal article
Language:English
Publication year:2019
Creating Corporation:Center for Information Systems Research
Issue:434
Page Number:14
First Page:1
Last Page:14
DDC classes:650 Management
Open access?:Nein