Customer Success Management: the new imperative for recurring sales revenue?
- Customer Success Management is the next evolution in complex sales that drives growth. Moreover, Customer Success Management is a modern holistic sales philosophy and part of a professional customer experience management strategy. The following conceptual paper discusses fundamental thoughts based on value-based selling, customer success focus, and a clear view on a perspective beyond selling that will gain importance in the future.
| Author of HS Reutlingen | Schmäh, Marco |
|---|---|
| URN: | urn:nbn:de:bsz:rt2-opus4-38448 |
| DOI: | https://doi.org/10.33642/ijbass.v8n10p2 |
| ISSN: | 2469-6501 |
| Erschienen in: | International journal of business and applied social science |
| Publisher: | Center for Promoting Education and Research |
| Place of publication: | New York |
| Document Type: | Journal article |
| Language: | English |
| Publication year: | 2022 |
| Tag: | customer success management; recurring revenue; sales compensation; sales concept; sales force; value based selling |
| Volume: | 8 |
| Issue: | 10 |
| Page Number: | 4 |
| First Page: | 9 |
| Last Page: | 12 |
| DDC classes: | 300 Sozialwissenschaften |
| Open access?: | Ja |
| Licence (German): |  Creative Commons - CC BY - Namensnennung 4.0 International |
