Social commerce
- The concept of “social commerce” refers to a synthesis of e-commerce and social media. Despite the rapid growth in users of and revenues from social commerce, so far little in-depth research has been conducted in Germany on this topic. The goal here, therefore, is to conduct schematic research of the literature and an online survey of German consumers to analyze the potential opportunities for companies.
| Author of HS Reutlingen | Schmäh, Marco |
|---|---|
| URN: | urn:nbn:de:bsz:rt2-opus4-38432 |
| DOI: | https://doi.org/10.33642/ijbass.v8n10p1 |
| ISSN: | 2469-6501 |
| Erschienen in: | International journal of business and applied social science |
| Publisher: | Center for Promoting Education and Research |
| Place of publication: | New York |
| Document Type: | Journal article |
| Language: | English |
| Publication year: | 2022 |
| Volume: | 8 |
| Issue: | 10 |
| Page Number: | 8 |
| First Page: | 1 |
| Last Page: | 8 |
| DDC classes: | 300 Sozialwissenschaften |
| Open access?: | Ja |
| Licence (German): |  Creative Commons - CC BY - Namensnennung 4.0 International |
