A framework for corporate artificial intelligence strategy
- In recent years, artificial intelligence (AI) has increasingly become a relevant technology for many companies. While there are a number of studies that highlight challenges and success factors in the adoption of AI, there is a lack of guidance for firms on how to approach the topic in a holistic and strategic way. The aim of this study is therefore to develop a conceptual framework for corporate AI strategy. To address this aim, a systematic literature review of a wide spectrum of AI-related research is conducted, and the results are analyzed based on an inductive coding approach. An important conclusion is that companies should consider diverse aspects when formulating an AI strategy, ranging from technological questions to corporate culture and human resources. This study contributes to knowledge by proposing a novel, comprehensive framework to foster the understanding of crucial aspects that need to be considered when using the emerging technology of AI in a corporate context.
| Author of HS Reutlingen | Schlegel, Dennis; Schuler, Kajetan |
|---|---|
| DOI: | https://doi.org/10.1007/978-3-030-92909-1_8 |
| Erschienen in: | Digital economy. Emerging technologies and business innovation : 6th International Conference on Digital Economy, ICDEc 2021, Tallinn, Estonia, 15-17 July 2021, proceedings - (Lecture Notes in Business Information Processing ; 431) |
| Publisher: | Springer |
| Place of publication: | Cham |
| Document Type: | Conference proceeding |
| Language: | English |
| Publication year: | 2021 |
| Tag: | artificial intelligence; capabilities; governance; organization; strategic alignment |
| Page Number: | 13 |
| First Page: | 121 |
| Last Page: | 133 |
| PPN: | Im Katalog der Hochschule Reutlingen ansehen |
| DDC classes: | 004 Informatik |
| Open access?: | Nein |
| Licence (German): |  In Copyright - Urheberrechtlich geschützt |
