Buying NFTs to support artists? The impact of moral values on the acceptance of NFTs
- Non-fungible tokens (NFTs) are unique digital assets that have recently gained significant popularity, particularly in the digital art sector. The success of NFTs and other blockchain-based innovations depends on their ac-acceptance and use by consumers. This study aims to understand the impact of moral values on the acceptance of NFTs. Based on a quantitative survey with over 800 complete responses, the analysis shows that moral aspects of NFTs are indeed important for potential users. However, there is an attitude-behavior gap, as the positive impact of moral values on the intention to use NFTs is not reflected in the actual current usage of NFTs by the respondents. This study contributes to knowledge by providing new empirical data on the acceptance of NFTs and highlighting the role of moral values on the acceptance decision.
| Author of HS Reutlingen | Schlegel, Dennis |
|---|---|
| DOI: | https://doi.org/10.1109/ICIM58774.2023.00024 |
| Erschienen in: | 9th International Conference on Information Management (ICIM 2023), 17-19 March 2023, Oxford, proceedings |
| Publisher: | IEEE |
| Place of publication: | Piscataway, NJ |
| Document Type: | Conference proceeding |
| Language: | English |
| Publication year: | 2023 |
| Tag: | NFT; UTAUT2; Web3; acceptance; adoption; blockchain; non-fungible tokens |
| Page Number: | 6 |
| First Page: | 98 |
| Last Page: | 103 |
| DDC classes: | 004 Informatik |
| Open access?: | Nein |
| Licence (German): |  In Copyright - Urheberrechtlich geschützt |
