Architecting a digital transformation at Royal Philips
- To deliver on a digital value proposition, companies must fundamentally re-architect. In other words, they must redesign their processes, systems, roles, data, and habits to allow them to iteratively create, enhance, an replace digital offerings. This briefing examines how Royal Philips is transforming its value proposition - and its entire company - to seize the opportunities presented by digital technologies.
Author of HS Reutlingen | Mocker, Martin |
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URL: | http://cisr.mit.edu/blog/documents/2018/01/18/2018_0101_philipsdigitaltransformation_rossmockervanzoelen.pdf/ |
Erschienen in: | CISR research briefing |
Publisher: | MIT Center for Information Systems Research |
Place of publication: | Cambridge, MA |
Document Type: | Journal article |
Language: | English |
Publication year: | 2018 |
Volume: | 18 |
Issue: | 1 |
Page Number: | 4 |
First Page: | 1 |
Last Page: | 4 |
DDC classes: | 650 Management |
Open access?: | Nein |