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How gamification can drive customer loyalty

  • This paper intends to give an insight on how to develop a customer loyalty-focused gamification concept, that will trigger intrinsic motivation and hence strengthen customer loyalty, using the mobility industry as an example. The authors conducted explorative expert interviews to create a cross-industry process chart that guides the generic development of a customer loyalty-focused gamification concept.

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Metadaten
Author of HS ReutlingenSchmäh, Marco
URN:urn:nbn:de:bsz:rt2-opus4-31199
DOI:https://doi.org/10.33642/ijbass.v7n3p1
ISSN:2469-6501
Erschienen in:International journal of business and applied social science
Publisher:Center for Promoting Education and Research
Place of publication:New York
Document Type:Article
Language:English
Year of Publication:2021
Volume:7
Issue:3
Page Number:6
First Page:1
Last Page:6
DDC classes:650 Management
Open Access?:Ja
Licence (German):License Logo  Creative Commons - CC BY - Namensnennung 4.0 International