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Impact on sustainability : production versus consumption

  • The purpose of this paper is to examine the impact on sustainability of fashion production and consumption in order to discuss what the main lever is to reduce the negative impact. The research methodology applied is a literature review examining academic references. Key findings suggest that fashion production and consumption have a single comparable impact on sustainability. Moreover, as the fashion production follows the demand, the consumer steers the production in a certain direction. Therefore, consumers take over responsibility and need to be informed. To reach a long-term change in the fashion industry, the consumer has to be the focus of the sustainable efforts. Most results in literature were conducted by qualitative research methods, so that further quantitative testing of the results is recommended. Furthermore, most surveys were conducted with young fashion consumers in the EU or UK which does not represent the fashion consumer in general.

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Author of HS ReutlingenSträhle, Jochen; Hauk, Katharina
Erschienen in:Green fashion retail
Place of publication:Singapore
Document Type:Book chapter
Publication year:2017
Tag:consumer behaviour; fashion consumption; fashion environmental impacts; fashion production; sustainability
Page Number:27
First Page:49
Last Page:75
DDC classes:650 Management
Open access?:Nein
Licence (German):License Logo  In Copyright - Urheberrechtlich geschützt