Volltext-Downloads (blau) und Frontdoor-Views (grau)

Impact of sustainable manufacturing standards for retail brands

  • The purpose of this paper is to define what impacts sustainable manufacturing standards have for retail brands concerning the communication policy and to find possible solutions of how the companies can deal with them. Therefore, sustainable standards and the impacts on the internal and external communication are described. The enclosed discussion finds possible solutions for the negative impacts. A literature discussion has been conducted to investigate the purpose. Generally, there are many impacts fashion retails have to consider, if they want to transform their company to become more sustainable, because only the impacts on a defined part of the communication policy were huge. A limitation of this paper is that the proposals how retailers could deal with the impacts of the transformation of the company toward more sustainability need further research and tests until they are practicable.

Download full text files

  • 1016.pdf

Export metadata

Additional Services

Share in Twitter Search Google Scholar


Author of HS ReutlingenSträhle, Jochen; Kreuzhermes, Sarah
Erschienen in:Green fashion retail
Place of publication:Singapore
Document Type:Book chapter
Publication year:2017
Tag:communication policy; external communication; impacts of sustainability for fashion retail brands; internal communication; sustainable textile standards
Page Number:17
First Page:77
Last Page:93
DDC classes:650 Management
Open access?:Nein
Licence (German):License Logo  In Copyright - Urheberrechtlich geschützt