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Potentials of a fashion fTRACE app

  • The purpose of this paper is to identify the potential of a fashion fTRACE (ffTRACE) application that gives transparent insight on the supply chain of a fashion item. The research methodology applied to this purpose is a literature review examining academic references. The key findings of this paper are that information plays a major role in the consumer decision process and is therefore beneficial to the demand for sustainable products. Given the right information content in a transparent, credible and understandable way is important. It is found that the functions of such an application would be able to satisfy this consumer demand and therefore has the potential to raise the sales of a sustainable company as well as increase the brand’s awareness and improve its image. While mainly indicating the potentials of the ffTRACE application, their relevance is not examined in this paper.

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Author of HS ReutlingenSträhle, Jochen; Sfameni, Marie Caterina
Erschienen in:Green fashion retail
Place of publication:Singapore
Document Type:Book chapter
Publication year:2017
Tag:consumer behavior; consumer decision making; mobile application; sustainable fashion; sustainable information
Page Number:20
First Page:249
Last Page:268
DDC classes:650 Management
Open access?:Nein
Licence (German):License Logo  In Copyright - Urheberrechtlich geschützt