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CSR : Corporate Social Responsibility

  • This booklet will give you an overview of the development of CSR from a (brief) historic point of view and will examine the underlying concepts and research. Furthermore, examples of contemporary CSR management will be explored to show how companies Interpret the issue and how they face the challenges of managing the new demands placed upon them. Business, in the end, comes down to figures and numbers which give management, shareholders and stakeholders a chance to measure a company’s success. Therefore, modern methods and approaches for measuring, rating and ranking a company’s CSR management will be presented. Finally, an attempt will be made to evaluate CSR as a tool for increasing global welfare and as a business and management strategy for companies and entrepreneurs.

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Author of HS ReutlingenBanke, Bernd
Publisher:Europäische Fernhochschule Hamburg
Place of publication:Hamburg
Document Type:Book
Publication year:2014
Page Number:48
PPN:Im Katalog der Hochschule Reutlingen ansehen
DDC classes:330 Wirtschaft
Open access?:Nein