Volltext-Downloads (blau) und Frontdoor-Views (grau)

The ethical side of emotional fashion advertising

  • Purpose: The purpose of this paper is to analyze if the practice of emotional fashion advertising has ethical dimensions, which must be considered by the companies using those advertising approaches in order to adhere to their general ethical and social responsibility. Findings: First it was shown that companies have a social and hence ethical responsibility toward the society they operate in and that this responsibility includes their marketing and advertising activities. Furthermore it was examined how emotional advertising works in order to analyze this practice from an ethical point of view. It was shown that an emotional advertising approach can have negative effects on consumers and therefore could jeopardize a company's ethical responsibility.

Export metadata

Additional Services

Search Google Scholar


Author of HS ReutlingenSträhle, Jochen
Erschienen in:Emotionalizing fashion retail : the guide for retail success
Publisher:Books on Demand
Place of publication:Norderstedt
Editor:Jochen SträhleORCiD
Document Type:Book chapter
Publication year:2015
Tag:emotional advertising; ethical advertising; fashion advertising; marketing ethics
Page Number:30
First Page:88
Last Page:117
PPN:Im Katalog der Hochschule Reutlingen ansehen
DDC classes:658 Allgemeines Management
Open access?:Nein