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Driving excitement through click and collect

  • Purpose: This seminar paper will illustrate how a fashion retailer can emotionalize the process of click and collect. Findings: Click and collect should be transformed into a unique shopping experience in order to drive excitement and to provide an added value.

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Author of HS ReutlingenSträhle, Jochen
Erschienen in:Emotionalizing fashion retail : the guide for retail success
Publisher:Books on Demand
Place of publication:Norderstedt
Editor:Jochen SträhleORCiD
Document Type:Book chapter
Publication year:2015
Tag:click and collect; customer's buying behavior; emotions; influence of sales personnel; influence of store environment; multichannel retailing
Page Number:21
First Page:210
Last Page:230
PPN:Im Katalog der Hochschule Reutlingen ansehen
DDC classes:658 Allgemeines Management
Open access?:Nein