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Technology acceptance in the case of IoT appliances

  • The Internet of Things (IoT) refers to the interconnectedness of physical objects, and works by equipping the latter with sensors and actuators as a means to connect to the internet. The number of connected things has increased threefold over the past five years. Consequently, firms expect the IoT to become a source of new business models driven by technology. However, only a few early adopters have started to install and use IoT appliances on a frequent basis. So it is still unclear which factors drive technological acceptance of IoT appliances. Confronting this gap in current research, the present paper explores how IoT appliances are conceptually defined, which factors drive technological acceptance of IoT appliances, and how firms can use results in order to improve value propositions in corresponding business models. lt is discovered that IoT appliance vendors need to support a broad focus as the potential buyers expose a large variety. As conclusions from this insight, the paper illustrates some flexible marketing strategies.

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Author of HS ReutlingenBernsdorf, Christopher; Hasreiter, Nathalie; Kranz, Daniel; Sommer, Sven; Rossmann, Alexander
Erschienen in:Digital Enterprise Computing (DEC 2016) : June 14 - 15, 2016, Böblingen, Germany
Publisher:Gesellschaft für Informatik e.V
Place of publication:Bonn
Editor:Dieter Hertweck
Document Type:Book chapter
Publication year:2016
Tag:business models; digital business management; digital strategy; internet of things; marketing; smart home; technology acceptance
Page Number:15
First Page:49
Last Page:63
PPN:Im Katalog der Hochschule Reutlingen ansehen
DDC classes:004 Informatik
Open access?:Ja
Licence (German):License Logo  Open Access