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How IT drives digital innovations at Audi

  • Recent MIT CISR research found that an obsessive focus on innovation is a characteristic of CIOs of top-performing firms. There are now more ways than ever that a firm can be disrupted by and disruptive with digital innovations. Indeed, a growing number of firms and individuals are using increasingly powerful digital technologies and figuring out ways to develop better products and services, better customer and employee experiences, and new business models. The new digital imperative is to compete with more types of digital innovations - and IT units must refine approaches to producing them. Based on an in-depth caste study, this briefing takes a look at how German car manufacturer AUDI AG has expanded its portfolio of digital innovations.

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Author of HS ReutlingenMocker, Martin
Erschienen in:CISR research briefing
Publisher:MIT Center for Information Systems Research
Place of publication:Cambridge, MA
Document Type:Journal article
Publication year:2016
Page Number:3
First Page:1
Last Page:3
DDC classes:650 Management
Open access?:Nein