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Expanding digital innovation at Audi

  • In 2016, German car manufacturer the Audi Group (AUDI AG) was working on an expanding array of digital innovations. The goals of these innovations varied, and included strengthening customer- and employee-facing processes, digitally enhancing existing products, and developing new, potentially disruptive business models. Audi's IT unit was critical to each of these efforts. This case examines the different ways in which digitization can help to enhance and transform an organization's processes, products, and business models. The case also highlights the challenges that may arise as organizations attempt to expand and diversify their portfolio of digital innovations.

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Author of HS ReutlingenMocker, Martin
Erschienen in:Working papers / Center for Information Systems Research
Publisher:MIT Center for Information Systems Research
Place of publication:Cambridge, MA
Document Type:Journal article
Publication year:2016
Creating Corporation:Center for Information Systems Research
Tag:architecture; digital innovation; digital transformation; platforms
Page Number:17
First Page:1
Last Page:17
DDC classes:650 Management
Open access?:Nein