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Eating your own cooking: the impact of social, mobile, analytics and cloud technologies at IBM : teaching case

  • In its 100+ years of company history, IBM reinvented itself multiple times. In the last 20 years, IBM had shifted from individual products to integrated solutions and moved to become a globally integrated enterprise with standardized processes. In 2014, the expanding adoption of social, mobile, analytics, and cloud (SMAC) technologies generated excitement in the industry. IBM believed these technologies presented a huge growth opportunity. Simultaneously, management viewed SMAC technologies as disruptive forces demanding transformative changes to how IBM worked. And introducing new ways of working to 400,000 employees in 175 countries was a daunting task. Based on personal interviews with 17 IBM business and IT executives, the case illustrates organizational challenges of introducing current technologies that even providers of these technologies face – in other words, when they “eat their own cooking.” It demonstrates the difficulties large companies face when implementing technologies that students use daily and take for granted.

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Author of HS ReutlingenMocker, Martin
Erschienen in:Digital innovation at the crossroads : ICIS 2016, International Conference on Information Systems, December 11 - 14, 2016, Dublin, Ireland : IS curriculum and education
Publisher:Association for Information Systems
Place of publication:Atlanta, GA
Document Type:Conference proceeding
Publication year:2016
Tag:analytics; cloud; digitization; mobile; social; transformation
Page Number:12
First Page:1
Last Page:12
DDC classes:004 Informatik
Open access?:Ja
Licence (German):License Logo  Open Access