Volltext-Downloads (blau) und Frontdoor-Views (grau)

Transitioning towards continuous experimentation in a large software product and service development organisation – a case study

  • Context: Companies need capabilities to evaluate the customer value of software intensive products and services. One way of systematically acquiring data on customer value is running continuous experiments as part of the overall development process. Objective: This paper investigates the first steps of transitioning towards continuous experimentation in a large company, including the challenges faced. Method: We conduct a single-case study using participant observation, interviews, and qualitative analysis of the collected data. Results: Results show that continuous experimentation was well received by the practitioners and practising experimentation helped them to enhance understanding of their product value and user needs. Although the complexities of a large multi-stakeholder business to-business (B2B) environment presented several challenges such as inaccessible users, it was possible to address impediments and integrate an experiment in an ongoing development project. Conclusion: Developing the capability for continuous experimentation in large organisations is a learning process which can be supported by a systematic introduction approach with the guidance of experts. We gained experience by introducing the approach on a small scale in a large organisation, and one of the major steps for future work is to understand how this can be scaled up to the whole development organisation.

Download full text files

  • 1193.pdf

Export metadata

Additional Services

Search Google Scholar


Author of HS ReutlingenMünch, Jürgen
Erschienen in:Product-focused software process improvement : 17th International Conference, PROFES 2016, Trondheim, Norway, November 22-24, 2016, proceedings
Place of publication:Cham
Editor:Pekka Abrahamsson
Document Type:Conference proceeding
Publication year:2016
Tag:agile software development; case study; continuous experimentation; customer development; customer involvement; experiment-driven software development; lean startup; organisational transition; product management
Page Number:16
First Page:344
Last Page:359
PPN:Im Katalog der Hochschule Reutlingen ansehen
DDC classes:004 Informatik
Open access?:Nein
Licence (German):License Logo  In Copyright - Urheberrechtlich geschützt