An introductory viewpoint to fashion and music
- The purpose of this paper is to give an overview about the links between the fashion and music industry. It focuses on the idea that digitalization has broken the rules of the traditional music industry value chain. This touches both the production and the consumption side of music. This change finally also has an intense impact on the fashion industry, as the music industry has been big supplier of fashion trends itself. The absence of this supplier plus the changes within the fashion industry itself by the fast-fashion development are considered as a reason for more competition and therefore price pressure. An in-depth future research about the fashion and music system is therefore required to develop answers for the current situation. This article should be interpreted more as a personal viewpoint of the author to this topic rather than a research paper based on the usual methodological criteria.
| Author of HS Reutlingen | Strähle, Jochen |
|---|---|
| DOI: | https://doi.org/10.1007/978-981-10-5637-6_1 |
| ISBN: | 978-981-10-5637-6 |
| ISBN: | 978-981-10-5636-9 |
| Erschienen in: | Fashion & music |
| Publisher: | Springer |
| Place of publication: | Singapore |
| Document Type: | Book chapter |
| Language: | English |
| Publication year: | 2018 |
| Tag: | fashion; fashion retail; management; music |
| Page Number: | 5 |
| First Page: | 1 |
| Last Page: | 5 |
| PPN: | Im Katalog der Hochschule Reutlingen ansehen |
| PPN: | Im Katalog der Hochschule Reutlingen ansehen |
| DDC classes: | 330 Wirtschaft |
| Open access?: | Nein |
| Licence (German): |  In Copyright - Urheberrechtlich geschützt |
