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Creating differentiation by style

  • The purpose of this paper is to find out how musicians are able to differentiate themselves from their competitors by using their style. Casting shows and the evolution of the contestants’ style during and after the show serve as a paradigm for creating differentiation by style. The method of research was diverse but largely drawn from research papers as well as online magazines and newspapers. Within the scope of the research, it was feasible to draw on a varied range of sources to answer the research question. In the course of this research paper, it was possible to define key factors for a musician to create differentiation by style in modern times. By examining the style of casting show contestants, it was explored to which extent they transform from rather normal people to pop stars. In reducing the detailed analysis of casting shows to three shows and contestants, only a broad overview was provided. The paper is of interest to those working for casting shows in order to develop those.

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Author of HS ReutlingenSträhle, Jochen; Dürr, Patricia
Erschienen in:Fashion & music
Place of publication:Singapore
Document Type:Book chapter
Publication year:2018
Tag:casting show contestants; differentiation; gender identities; identity; recall value; signature style; style
Page Number:24
First Page:135
Last Page:158
PPN:Im Katalog der Hochschule Reutlingen ansehen
PPN:Im Katalog der Hochschule Reutlingen ansehen
DDC classes:330 Wirtschaft
Open access?:Nein
Licence (German):License Logo  In Copyright - Urheberrechtlich geschützt