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The RIGHT model for continuous experimentation

  • Due to rapidly changing technologies and business contexts, many products and services are developed under high uncertainties. It is often impossible to predict customer behaviors and outcomes upfront. Therefore, product and service developers must continuously find out what customers want, requiring a more experimental mode of management and appropriate support for continuously conducting experiments. We have analytically derived an initial model for continuous experimentation from prior work and matched it against empirical case study findings from two startup companies. We examined the preconditions for setting up an experimentation system for continuous customer experiments. The resulting RIGHT model for Continuous Experimentation (Rapid Iterative value creation Gained through High-frequency Testing) illustrates the building blocks required for such a system and the necessary infrastructure. The major findings are that a suitable experimentation system requires the ability to design, manage, and conduct experiments, create so-called minimum viable products or features, link experiment results with a product roadmap, and manage a flexible business strategy. The main challenges are proper, rapid design of experiments, advanced instrumentation of software to collect, analyse, and store relevant data, and integration of experiment results in the product development cycle, software development process, and business strategy. This summary refers to the article The RIGHT Model for Continuous Experimentation, published in the Journal of Systems and Software [Fa17].

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Author of HS ReutlingenMünch, Jürgen
Erschienen in:Software Engineering 2017 : Tagung vom 21. - 24. Februar 2017 in Hannover. - (GI-Edition / proceedings ; 267)
Publisher:Gesellschaft für Informatik
Place of publication:Bonn
Editor:Jan Jürjens
Document Type:Conference proceeding
Publication year:2017
Tag:agile software development; continuous experimentation; hypothesis-driven software development; lean startup; product development; software development process
Page Number:2
First Page:89
Last Page:90
DDC classes:004 Informatik
Open access?:Ja
Licence (German):License Logo  Open Access