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Continuous experimentation cookbook : an introduction to systematic experimentation for software-intensive businesses. - (DIMECC result publications ; 3) - (DIMECC publications series no. 15)

  • The business landscape is changing radically because of software. Companies in all industry sectors are continously finding new flexibilities in this programmable world. They are able to deliver new functionalities even after the product is already in the customer's hands. But success is far from guaranteed if they cannot validate their assumptions about what their customers actually need. A competitor with better knowledge of customer needs can disrupt the market in an instant. This book introduces continuous experimentation, an approach to continuously and systematically test assumptions about the company's product or service strategy and verify customers' needs through experiments. By observing how customers actually use the product or early versions of it, companies can make better development decisions and avoid potentially expensive and wasteful activities. The book explains the cycle of continuous experimentation, demonstrates its use through industry cases, provides advice on how to conduct experiments with recipes, tools, and models, and lists some common pitfalls to avoid. Use it to get started with continuous experimentation and make better product and service development decisions that are in-line with your customers' needs.

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Author of HS ReutlingenMünch, Jürgen
Publisher:DIMECC Oy
Place of publication:Tampere
Document Type:Working Paper
Publication year:2017
Page Number:70
DDC classes:004 Informatik
Open access?:Ja
Licence (German):License Logo  Open Access