Volltext-Downloads (blau) und Frontdoor-Views (grau)

Current research on electronic word-of- mouth communication: literature analysis and further research directions

  • Electronic word-of-mouth (eWoM) communication has received a lot of attention from the academic community. As multiple research papers focus on specific facets of eWoM, there is a need to integrate current research results systematically. Thus, this paper presents a scientific literature analysis in order to determine the current state-of-the-art in the field of eWoM.

Download full text files

  • 1767.pdf

Export metadata

Additional Services

Share in Twitter Search Google Scholar


Author of HS ReutlingenRossmann, Alexander; Wilke, Tim; Kabaoglu, Hüseyin
Erschienen in:AMA Winter Educators' Conference proceedings
Publisher:American Marketing Assoc.
Place of publication:Chicago, Ill.
Document Type:Journal article
Publication year:2017
Tag:communication; eWoM; electronic word-of-mouth; literature analysis
Page Number:10
First Page:D-10
Last Page:D-19
DDC classes:380 Handel, Kommunikation, Verkehr
Open access?:Nein