Volltext-Downloads (blau) und Frontdoor-Views (grau)

The use of apps in food retailing: creating value added for customers and companies

  • This paper investigates if food ^ retailing mobile applications from Germany, Austria, USA and the United Kingdom are meant to stay a marginal topic in grocery shopping, or if they have the potential to significantly shape the future of grocery retailing by serving as competitive advantages that can fulfil customer requirements and satisfaction. It has filtered out success factors in form of functions of grocery apps and it has extracted key competencies that can be used to create customer value. The Kano model can help selecting the right app functions. But, there are other prerequisites, like customers’ general attitude towards technology and their acceptance towards any kind of apps, that play an important role looking at the big picture of apps in grocery retailing. However, this paper has contributed one vital part of giving more importance to apps in grocery retailing in form of app functions that clearly deliver customer value. In short, apps that fit customers’ needs and that provide usability and convenience clearly have the potential to shape the future of grocery retailing - if key barriers towards app use are eliminated and if incentives are given that overcome scepticism.

Download full text files

Export metadata

Additional Services

Share in Twitter Search Google Scholar


Author of HS ReutlingenBug, Peter
Publisher:Hochschule Reutlingen
Place of publication:Reutlingen
Document Type:Book
Publication year:2018
Tag:Kano model; food retailing; grocery; international mobile app comparison; mobile retailing; retail
Page Number:68
DDC classes:380 Handel, Kommunikation, Verkehr
Open access?:Ja
Licence (German):License Logo  Creative Commons - CC BY-NC-ND - Namensnennung - Nicht kommerziell - Keine Bearbeitungen 4.0 International