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Leading pharmaceutical innovation : how to win the life science race. - 3rd ed.

  • This book investigates and highlights the most critical challenges the pharmaceutical industry faces in an increasingly competitive environment of inflationary R&D investments and tightening cost control pressures. The authors present three sources of pharmaceutical innovation: new management methods in the drug development pipeline; new technologies as enablers for cutting-edge R&D; and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. New models and methods are illustrated with cases from Europe, the US, and Asia. This third fully revised edition was expanded to reflect the latest updates in open and collaborative innovation, the greater strategic importance of venture capital and early stage investments, and the new range of emerging technologies now being put to use in pharmaceutical innovation.

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Author of HS ReutlingenSchuhmacher, Alexander
Place of publication:Cham
Document Type:Book
Publication year:2018
Tag:business; business and management; health care management; health economics; health services administration; industrial management; management; medical economics; pharmaceutical technology; pharmacy; pharmacy management
Page Number:179
PPN:Im Katalog der Hochschule Reutlingen ansehen
DDC classes:650 Management
Open access?:Nein
Licence (German):License Logo  In Copyright - Urheberrechtlich geschützt