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Driving digitization at Audi: teaching case

  • In 2016, German car manufacturer the Audi Group (AUDI AG) was working on an expanding array of digital innovations. The goals of these innovations varied, and included strengthening customer- and employee-facing processes, digitally enhancing existing products, and developing new, potentially disruptive business models. Audi’s IT unit was critical to each of these efforts. Based on personal interviews with 11 IT- and non-IT executives at Audi, this case examines the different ways in which digitization can help to enhance and transform an organization’s processes, products, and business models. The case also highlights the challenges that arise as large companies “digitize.”

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Author of HS ReutlingenMocker, Martin
Erschienen in:Transforming society with digital innovation: 38th International Conference on Information Systems (ICIS 2017): 10-13 December 2017, Seoul, South Korea: proceedings. - Vol. 5
Publisher:AIS Electronic Library (AISeL)
Document Type:Conference proceeding
Publication year:2017
Tag:digital business transformation; digital innovation; digitization
Page Number:15
First Page:3227
Last Page:3241
DDC classes:650 Management
Open access?:Nein
Licence (German):License Logo  In Copyright - Urheberrechtlich geschützt