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Lessons from sports : what corporate managers can learn from international professional sports

  • Although sports is generally defined as motor activity, it has always been much more than that. Since management and sports follow the same objective of achieving highest performance, correlations between these two fields nowadays become increasingly interesting in terms of corporate strategy. This paper aims to point out how organisations as well as individuals can benefit from the general and psychological values and strategies of international professional sports, by first looking at the general framework of professional sports and further applying approaches from various types of sports directly to certain business functions like general management, human resource management and marketing management.

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Author of HS ReutlingenNufer, Gerd
Erschienen in:Sciamus - Sport und Management : Fachzeitschrift für Sportmanagement
Publisher:Sciamus GmbH
Place of publication:Hof
Document Type:Article
Year of Publication:2018
Tag:general management; human resource management; marketing management; sports management; sports marketing
Page Number:15
First Page:132
Last Page:146
DDC classes:330 Wirtschaft
Open Access?:Ja
Licence (German):License Logo  Open Access