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How SMEs can use games to assess the innovation potential of new technologies

  • With the digital transformation being one of the most discussed topics in the business world today, many enterprises – especially small and medium sized ones – find themselves struggling with the understanding of new digital technologies and thus the potential benefits and risks for their companies. New technologies like the Internet of Things, Blockchain or Machine Learning have great potential for businesses. However, carefully evaluating and selecting purposeful technologies – aligned to the digital strategy – is the key to success. Technologies appear, change and also vanish so rapidly in the digital age, that a proper understanding is crucial for a sustainable technological foundation. Focusing on the characteristic features of technologies, the presented approach promises to create a better technological understanding for decision makers in small and medium-sized enterprises (SMEs) in a playful manner: With a serious game that fosters insight and allays fears of digitalization.

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Author of HS ReutlingenKinitzki, Martin; Hertweck, Dieter; Kühfuß, Peter; Kinitzki, Vera
Erschienen in:Central European Conference on Information and Intelligent Systems, 29th International Conference 2018, Varaždin, Croatia, September 19th-21st : proceedings
Publisher:Faculty of Organization and Informatics, University of Zagreb
Place of publication:Zagreb
Editor:Vjeran Strahonja
Document Type:Conference proceeding
Publication year:2018
digital innovation; digital skills; serious game; technologies
Page Number:7
First Page:3
Last Page:9
DDC classes:004 Informatik
Open access?:Ja
Licence (German):License Logo  Creative Commons - CC BY-NC-ND - Namensnennung - Nicht kommerziell - Keine Bearbeitungen 4.0 International