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An exploration of the halo effect in professional soccer

  • A halo effect can lead to significantly biased and distorted judgments in numerous situations and settings in daily life. However, its impact has barely been researched in the sporting environment, although it might help a great deal in understanding how sport fans think and behave. This paper provides an empirical study based on two German soccer clubs, VfB Stuttgart and FC Bayern Munich, analyzing the presence of halo effects. The purpose of this study is to answer the question that is interesting for both theory and practice: Does a halo effect exist in professional soccer?

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Metadaten
Author of HS ReutlingenNufer, Gerd
URN:urn:nbn:de:bsz:rt2-opus4-20312
DOI:https://doi.org/10.5281/zenodo.1319077
ISSN:2501-1235
Erschienen in:European journal of physical education and sport science
Publisher:Open Access Publishing Group
Document Type:Journal article
Language:English
Publication year:2018
Tag:football; halo effect; soccer; sport marketing
Volume:4
Issue:9
Page Number:13
First Page:17
Last Page:29
DDC classes:330 Wirtschaft
Open access?:Ja
Licence (German):License Logo  Creative Commons - CC BY - Namensnennung 4.0 International