Classical economics meets behavioral economics. - (Behavioral economics ; part 1)
- Behavioral economics links social, cognitive and emotional elements to help understand and explain the economic decision-making of individuals and institutions. The focus of research in behavioral economics is on individual choice and the motives underlying that choice. This study booklet introduces the key features and ideas of behavioral economics.
| Author of HS Reutlingen | Herzog, Bodo |
|---|---|
| Publisher: | Europäische Fernhochschule Hamburg |
| Place of publication: | Hamburg |
| Document Type: | Book |
| Language: | English |
| Year of Publication: | 2011 |
| Page Number: | 96 |
| PPN: | Im Katalog der Hochschule Reutlingen ansehen |
| DDC classes: | 330 Wirtschaft |
| Open Access?: | Nein |
