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Classical economics meets behavioral economics. - (Behavioral economics ; part 1)

  • Behavioral economics links social, cognitive and emotional elements to help understand and explain the economic decision-making of individuals and institutions. The focus of research in behavioral economics is on individual choice and the motives underlying that choice. This study booklet introduces the key features and ideas of behavioral economics.

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Author of HS ReutlingenHerzog, Bodo
Publisher:Europäische Fernhochschule Hamburg
Place of publication:Hamburg
Document Type:Book
Year of Publication:2011
Page Number:96
PPN:Im Katalog der Hochschule Reutlingen ansehen
DDC classes:330 Wirtschaft
Open Access?:Nein