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Sole value – the sneaker resale market : an explorative analysis of the sneaker resale market

  • The purpose of this explorative research paper is to examine the sneaker resale market and its typical processes in order to give a comprehensive overview over the secondary market for limited edition sneakers. Hypotheses are presented that will be analysed with the empirical research methods of expert interviews and sales data analysis. Amongst other findings, this paper shows that there is a complementary relationship between sneaker brands and the resale market; that product limitation is essential for value increases; that collaborations are necessary for sneaker brands to be relevant on the resale market and that the market is very fragmented. All combined circumstances described in this paper explain the sneaker resale market and its processes. Additionally, some outlooks on the future will be given with the help of expert interviewees and current developments on the market will be discussed.

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Author of HS ReutlingenBug, Peter; Lux, Moritz
Publisher:Hochschule Reutlingen
Place of publication:Reutlingen
Document Type:Book
Year of Publication:2018
Tag:digital assortments; fashion merchandising; fashion retail; market analysis; resale market; retail marketing; sneaker resale
Page Number:41
DDC classes:330 Wirtschaft
Open Access?:Ja
Licence (German):License Logo  Creative Commons - CC BY-NC-ND - Namensnennung - Nicht kommerziell - Keine Bearbeitungen 4.0 International