Strategy orientation in the fashion industry: short- or long-term?
- The purpose of this paper is to assess if the strategy development of the fashion industry is oriented to the long or short term. Following the theory of dynamic capabilities, this paper argues that a long term strategic orientation can be observed in corporate foresight activities. A multi methodological research approach is chosen to answer the research question. The findings suggest that the fashion industry is lagging behind other industries in terms of future orientation and therefore long-term strategy development, even though the challenges in the business environment are not perceived as less relevant.
| Author of HS Reutlingen | Schwarz, Jan Oliver |
|---|---|
| URN: | urn:nbn:de:bsz:rt2-opus4-24147 |
| DOI: | https://doi.org/10.6531/JFS.201909_24(1).0006 |
| ISSN: | 1027-6084 |
| Erschienen in: | Journal of futures studies |
| Publisher: | Tamkang University |
| Place of publication: | Taipei, Taiwan |
| Document Type: | Article |
| Language: | English |
| Year of Publication: | 2019 |
| Tag: | corporate foresight; fashion industry; long-term; strategy |
| Volume: | 24 |
| Issue: | 1 |
| Page Number: | 14 |
| First Page: | 77 |
| Last Page: | 90 |
| DDC classes: | 320 Politik |
| Open Access?: | Ja |
| Licence (German): |  Open Access |
