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Motivation to share - a qualitative study exploring consumers' motives to participate in collaborative apparel consumption

  • Collaborative apparel consumption is proposed as more sustainable alternative to conventional consumption. The purpose of this study is the exploration of consumers’ motives to participate in collaborative apparel consumption. Findings suggest that consumers’ intention to participate in collaborative apparel consumption is mainly influenced by financial benefits, convenience and sustainability awareness.

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Author of HS ReutlingenWalter, Clara; Weber, Tina; Köksal, Deniz
Erschienen in:2019 Global Fashion Management Conference at Paris : proceedings
Publisher:Global Alliance of Marketing & Management Associations
Place of publication:Gyeongnam, Republic of Korea
Document Type:Conference Proceeding
Year of Publication:2019
Tag:apparel/fashion industry; sharing economy; theory of planned behavior
Page Number:21
First Page:239
Last Page:259
DDC classes:330 Wirtschaft
Open Access?:Nein