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DEEP : the product roadmap maturity model : a method for assessing the product roadmapping capabilities of organizations

  • Through increasing market dynamics, rapidly evolving technologies and shifting user expectations coupled with the adoption of lean and agile practices, companies are struggling with their ability to provide reliable product roadmaps by applying traditional approaches. Currently, most companies are seeking opportunities to improve their product roadmapping practices. As a first challenge they have to assess their current product roadmapping capabilities in order to better understand how to improve their practices and how to switch to a new approach. The aim of this article is to provide an initial maturity model for product roadmapping practices that is especially suited for assessing the roadmapping capabilities of companies operating in dynamic and uncertain market environments. Based on interviews with 15 experts from 13 various companies the current state of practice regarding product roadmapping was identified. Afterwards, the model development was conducted in the context of expert workshops with the Robert Bosch GmbH and researchers. The study results in the so-called DEEP 1.0 product roadmap maturity model which allows companies to conduct a self assessment of their product roadmapping practice.

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Author of HS ReutlingenMünch, Jürgen; Trieflinger, Stefan
Erschienen in:IWSiB '19 : proceedings of the 2nd SIGSOFT International Workshop on Software-Intensive Business - Startups, Platforms, and Ecosystems : 2019, Tallinn, Estonia
Place of publication:New York, NY
Editor:Kari Smolander
Document Type:Conference proceeding
Publication year:2019
Tag:VUCA; agile development; digital transformation; digitalization; innovation management; maturity model; portfolio management; product management; product roadmapping
Page Number:6
First Page:19
Last Page:24
DDC classes:004 Informatik
Open access?:Nein
Licence (German):License Logo  In Copyright - Urheberrechtlich geschützt