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Classification and use of product related services in the automotive industry

  • Because of saturated markets and of the low profit margins in the sales of cars, car manufacturers focus more and more on profitable product related services. This paper deals with the question how to classify product related services in the automotive industry and which characteristic product related services are offered to the end-users (consumers) in a standardized format. Two research studies on the provided product related services in 2010 und 2017 by 15 car manufacturers and 20 exemplary automotive brands in Germany revealed that the application degree by the OEM (original equipment manufacturers) in these years increased considerably. While in 2010, the average range of services only amounted to 33%, the value in the automotive industry increased until 2017 to 57%.

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Author of HS ReutlingenPalm, Daniel
Erschienen in:Knowledge valorisation in the age of digitalization : International Conference on Competitive Manufacturing (COMA 19): Proceedings, 30 January 2019 – 1 February 2019, Stellenbosch, South Africa
Publisher:Stellenbosch University
Place of publication:Stellenbosch
Editor:Dimitri Dimitrov
Document Type:Conference proceeding
Publication year:2019
Tag:automotive; classification; product related services
Page Number:6
First Page:521
Last Page:526
DDC classes:330 Wirtschaft
Open access?:Ja
Licence (German):License Logo  Open Access