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Using personas in the design process : towards the development of green product personality for in-car user interfaces

  • The desire to combine advanced user friendly interfaces with a product personality communicating environmental friendliness to customers poses new challenges for car interior designers, as little research has been carried out in this field to date. In this paper, the creation of three personas aimed at defining key German car users with pro environmental behaviour is presented. After collecting ethnographic data of potential drivers through literature review, information about generation and Euro car segment led to the definition of three key user groups. The resulting personas were applied to determine the most important interaction points in car interior. Finally, present design cues of eco-friendly product personality developed in the field of automotive design were explored. Our work presents three strategic directions for the design development of future in-car user interfaces named as a) foster multimodal mobility; b) emphasize the interlinkage economy - sustainable driving; and c) highlight new technological developments. The presented results are meant as an impulse for developers to fit the needs of green customers and drivers when designing user-friendly HMI components.

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Author of HS ReutlingenWehr, Franka; Luccarelli, Martin
Erschienen in:Proceedings of the Design Society : International Conference on Engineering Design
Publisher:Cambridge University Press
Place of publication:Cambridge
Document Type:Journal article
Publication year:2019
Tag:HMI; green design cues; industrial design; sustainability; user centred design
Page Number:10
First Page:2911
Last Page:2920
DDC classes:620 Ingenieurwissenschaften und Maschinenbau
Open access?:Ja
Licence (German):License Logo  Open Access