How companies use digital technologies to enhance customer offerings - summary of survey findings
- Digital technologies are transforming how companies do business. Social, mobile, analytics, cloud, and the Internet of Things - which together we refer to as SMACIT - along with artificial intelligence, blockchain, and an ongoing procession of new technologies create new capabilities : specifically, ubiquitous data, unlimited connectivity, and massive, affordable processing power.
| Author of HS Reutlingen | Mocker, Martin |
|---|---|
| URL: | https://cisr.mit.edu/publication/MIT_CISRwp434_Designed4DigitalSurveyReport_MockerRossBeath |
| Erschienen in: | Working papers / Center for Information Systems Research |
| Publisher: | MIT Center for Information Systems Research |
| Place of publication: | Cambridge, MA |
| Document Type: | Journal article |
| Language: | English |
| Publication year: | 2019 |
| Creating Corporation: | Center for Information Systems Research |
| Issue: | 434 |
| Page Number: | 14 |
| First Page: | 1 |
| Last Page: | 14 |
| DDC classes: | 650 Management |
| Open access?: | Nein |
