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Architecting digital products and services

  • Enterprises are currently transforming their strategy, processes, and their information systems to extend their degree of digitalization. The potential of the Internet and related digital technologies, like Internet of Things, services computing, cloud computing, artificial intelligence, big data with analytics, mobile systems, collaboration networks, and cyber physical systems both drives and enables new business designs. Digitalization deeply disrupts existing businesses, technologies and economies and fosters the architecture of digital environments with many rather small and distributed structures. This has a strong impact for new value producing opportunities and architecting digital services and products guiding their design through exploiting a Service-Dominant Logic. The main result of the book chapter extends methods for integral digital strategies with value-oriented models for digital products and services which are defined in the framework of a multi-perspective digital enterprise architecture reference model.

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Author of HS ReutlingenZimmermann, Alfred; Jugel, Dierk; Schweda, Christian; Bogner, Justus
Erschienen in:Architecting the digital transformation : digital business, technology, decision support, management. - (Intelligent systems reference library ; volume 188)
Place of publication:Cham
Editor:Alfred ZimmermannORCiD
Document Type:Book chapter
Publication year:2021
Tag:digital architecture; digital products and services; digital transformation; service-dominant logic; value modeling
Page Number:17
First Page:181
Last Page:197
PPN:Im Katalog der Hochschule Reutlingen ansehen
DDC classes:650 Management
Open access?:Nein