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Attitudes, preferences, and intentions of German households concerning participation in peer-to-peer electricity trading

  • Based on a survey among customers of seven German municipal utilities, we estimate two regression models to identify the most prospective customer segments and their preferences and motivations for participating in peer-to-peer (P2P) electricity trading and develop implications for decision-makers in the energy sector and policy-makers for this currently relatively unknown product. Our results show a large general openness of private households towards P2P electricity trading, which is also the main predictor of respondents' intention to participate. It is mainly influenced by individuals’ environmental attitude, technical interest, and independence aspiration. Respondents with the highest willingness to participate in P2P electricity trading are mainly motivated by the ability to share electricity, and to a lesser extent by economic reasons. They also have stronger preferences for innovative pricing schemes (service bundles, time-of-use tariffs). Differences between individuals can be observed depending on their current ownership (prosumers) or installation probability of a microgeneration unit (consumers, planners). Rather than current prosumers, especially planners willing to install microgeneration in the foreseeable future are considered to be the most promising target group for P2P electricity trading. Finally, our results indicate that P2P electricity trading could be a promising niche option in the German energy transition.

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Author of HS ReutlingenHackbarth, André; Löbbe, Sabine
Erschienen in:Energy policy : the international journal of the political, economic, planning, environmental and social aspects of energy
Place of publication:Amsterdam
Document Type:Journal article
Publication year:2020
Tag:attitudes; energy community; peer-to-peer electricity trading; preferences; prosumer; purchase intentions
Page Number:14
Article Number:111238
DDC classes:600 Technik
Open access?:Nein
Licence (German):License Logo  In Copyright - Urheberrechtlich geschützt