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Product roadmap formats for an uncertain future: a grey literature review

  • Product roadmaps are an important tool in product development. They provide direction, enable consistent development in relation to a product vision and support communication with relevant stakeholders. There are many different formats for product roadmaps, but they are often based on the assumption that the future is highly predictable. However, especially software-intensive businesses are faced with increasing market dynamics, rapidly evolving technologies and changing user expectations. As a result, many organizations are wondering what roadmap format is appropriate for them and what components it should have to deal with an unpredictable future. Objectives: To gain a better understanding of the formats of product roadmaps and their components, this paper aims to identify suitable formats for the development and handling of product roadmaps in dynamic and uncertain markets. Method: We performed a grey literature review (GLR) according to the guidelines from Garousi. Results: A Google search identified 426 articles, 25 of which were included in this study. First, various components of the roadmap were identified, especially the product vision, themes, goals, outcomes and outputs. In addition, various product roadmap formats were discovered, such as feature-based, goal-oriented, outcome-driven and a theme-based roadmap. The roadmap components were then assigned to the various product roadmap formats. This overview aims at providing initial decision support for companies to select a suitable product roadmap format and adapt it to their own needs.

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Author of HS ReutlingenMünch, Jürgen; Trieflinger, Stefan; Bogazköy, Emre; Eißler, Patrick; Schneider, Jan
Erschienen in:2020 46th Euromicro Conference on Software Engineering and Advanced Applications (SEAA): 26-28 August 2020, Portoroz, Slovenia, proceedings
Place of publication:Piscataway, NJ
Document Type:Conference proceeding
Publication year:2020
Tag:UX design; agile methods; dual-track agile; product management; product roadmap; product strategy; software engineering
Page Number:8
First Page:284
Last Page:291
DDC classes:004 Informatik
Open access?:Nein
Licence (German):License Logo  In Copyright - Urheberrechtlich geschützt