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What's hot in product roadmapping? : Key practices and success factors

  • Context: Organizations are increasingly challenged by dynamic and technical market environments. Traditional product roadmapping practices such as detailed and fixed long-term planning typically fail in such environments. Therefore, companies are actively seeking ways to improve their product roadmapping approach. Goal: This paper aims at identifying problems and challenges with respect to product roadmapping. In addition, it aims at understanding how companies succeed in improving their roadmapping practices in their respective company contexts. Method: We conducted semi-structured expert interviews with 15 experts from 13 German companies and conducted athematic data analysis. Results: The analysis showed that a significant number of companies is still struggling with traditional feature-based product-roadmapping and opinion-based prioritization of features. The most promising areas for improvement are stating the outcomes a company is trying to achieve and making them part of the roadmap, sharing or co-developing the roadmap with stakeholders, and establishing discovery activities.

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Author of HS ReutlingenMünch, Jürgen; Trieflinger, Stefan
Erschienen in:Software Engineering 2020 : Fachtagung des GI-Fachbereichs Softwaretechnik, 24.-28. Februar 2020, Innsbruck, Austria - (GI-Edition : Lecture notes in informatics : proceedings ; 300)
Publisher:Gesellschaft für Informatik e.V
Place of publication:Bonn
Editor:Michael Felderer, Wilhelm Hasselbring, Rick Rabiser, Reiner Jung
Document Type:Conference proceeding
Publication year:2020
Tag:innovation; product discovery; product management; product roadmap; roadmapping
Page Number:2
First Page:31
Last Page:32
PPN:Im Katalog der Hochschule Reutlingen ansehen
DDC classes:004 Informatik
Open access?:Ja
Licence (German):License Logo  Creative Commons - CC BY-SA - Namensnennung - Weitergabe unter gleichen Bedingungen 4.0 International