How gamification can drive customer loyalty
- This paper intends to give an insight on how to develop a customer loyalty-focused gamification concept, that will trigger intrinsic motivation and hence strengthen customer loyalty, using the mobility industry as an example. The authors conducted explorative expert interviews to create a cross-industry process chart that guides the generic development of a customer loyalty-focused gamification concept.
| Author of HS Reutlingen | Schmäh, Marco |
|---|---|
| URN: | urn:nbn:de:bsz:rt2-opus4-31199 |
| DOI: | https://doi.org/10.33642/ijbass.v7n3p1 |
| ISSN: | 2469-6501 |
| Published in: | International journal of business and applied social science |
| Publisher: | Center for Promoting Education and Research |
| Place of publication: | New York |
| Document Type: | Journal article |
| Language: | English |
| Publication year: | 2021 |
| Volume: | 7 |
| Issue: | 3 |
| Page Number: | 6 |
| First Page: | 1 |
| Last Page: | 6 |
| DDC classes: | 650 Management |
| Open access?: | Ja |
| Licence (German): |  Creative Commons - CC BY - Namensnennung 4.0 International |
